Legal
Content policy
Try-On makes pictures of people wearing clothes, so where it may be pointed has limits. This page says what may be made with it, what may not, and what happens when the rules are broken.
Draft. This text is being reviewed before Try-On goes on sale. The terms of service will carry the binding version.
The models are generated
The bodies in a try-on still or video are generated from the body profile a merchant sets: its measurements and its appearance. They are not photographs of anyone, and no real person's likeness is put on a garment unless that person has agreed to it.
A photograph of a real person
A body profile may use a photograph of a real person, on one condition: that person has given a written release for their picture to be used this way. The release is the merchant's to obtain and to keep, and we may ask for a copy at any time, as the terms say. Before any render from such a photograph, the merchant records a confirmation with us: that a conforming release exists, whom it covers, when it was given, and who is confirming it. Without that confirmation there is no render.
Not built yet. That confirmation is being added to the plugin and the service. Until it is, do not send a photograph of a real person. We say so here rather than leave the page describing a safeguard that is not running: several US states make whoever provides the means of making a likeness answerable unless it took reasonable steps to ensure consent was obtained, and a record is what those steps look like.
The release has to say what it is agreeing to: that an AI-generated likeness, a digital replica, of that person will be made from the photograph, and that it will be used commercially. A general model release for a photo shoot does not cover this. Whoever confirms it must keep it and be able to show it if asked. In particular:
- a photograph of someone who has not released it may not be used, whoever took it;
- a public figure or a performer is no different, and several places treat their likeness as a property right with damages attached;
- in Israel there is no separate likeness statute: using a person's image for profit without their consent infringes the Privacy Protection Law itself, and a court may award damages without proof of loss;
- a picture of a child may not be used at all;
- a person who has died still has rights in some places: their estate has to agree;
- a release can be withdrawn, and the profile must then go.
What may never be made
- Anything sexual, and anything that sexualises a person, a body or a garment on one.
- Pictures of children, generated or photographed.
- A picture made to pass as someone it is not: a real person, a brand or an endorsement.
- Anything that degrades, harasses or demeans a person or a group.
- Anything unlawful where the merchant sells, or where their shoppers are.
Try-On checks every image before a video is made, and refuses what it will not make. A check that refuses an image still costs its token, as the pricing page says.
Saying that it is AI-generated
Every video Try-On makes is labelled as AI-generated on the storefront, and the label is on by default. Turning it off takes a deliberate step in the settings, and where the law requires a label, it must stay on. The samples on this site carry the same disclosure.
When the rules are broken
Try-On can refuse a render, and can freeze an account so nothing new is made with it. A frozen account keeps everything else: its balance, its usage, and the videos it has already paid for. Serious or repeated breaches end the account.
Tell us about anything made with Try-On that breaks these rules, or that uses someone's picture without their agreement, at [email protected]. Say where you saw it. We look at every report, and we answer.
Whose responsibility
The merchant chooses the garment, the body profile and where the video is shown, so the merchant answers for what is made with their store's account, and for the agreement behind any photograph of a real person. Try-On answers for the service: what it refuses to make, the label it puts on, and acting on what is reported.